Who is Bait N Boujee

Bait_n_Boujee started out simple — just a camera, a rod, and the need for something that felt real after retiring from the Army. I hit the bank, filmed a few fishing trips, cracked some jokes, and let the content speak for itself. At the time, it was a way to heal and reconnect — no grand strategy, just raw, authentic moments.

But as the audience grew, so did the purpose.

I realized people weren’t just watching to be entertained — they were looking to learn. That’s when I shifted my content to be more educational, insightful, and value-driven, combining my passion for fishing with the skills I developed as a top Army instructor. Explaining products, breaking down gear, and making outdoor knowledge easy to understand — that’s where I found my stride.

That evolution led to the launch of Fish With Intent — a full-service digital marketing and creative agency dedicated to helping outdoor brands grow through intentional content, strategy, and storytelling.

Today, Bait_n_Boujee still brings the humor, the honesty, and the heart that started it all — but it’s also a platform for education, community, and real connection. And through Fish With Intent, I now help others bring their own vision to life — with clarity, creativity, and purpose.